Here is an email I received on Monday 04/26/2010:
I wanted to send a warm congrats out in you’re continued success. I live on the west side and I’m dedicated to your studio in West Hollywood because I really like the trainers and it’s convenient from my work.
I have two concerns, I would like to share and I hope you take into consideration. When I first started at your studio I tried the $99.00 package and loved it! Second month, bumped it up $149.00 and still love it! My recent pass for my two month Pilates routine expires 5/2/2010 I want to continue on a third month, but why would I pay $199.99 when I could pay $125.00 for unlimited classes on the west side? The problem is I want to stay in WEHO not move studios for the bargain price.
It’s not fair to your dedicated customers that continue to sign up the huge price difference right now. There are several people that have also been voicing these concerns before and after class. I believe you should be aware of these types of concerns especially coming from loyal customers like myself. If you don’t agree at all than I wish you all the best and will continue my fitness elsewhere.”
Thank you for your comment. Many studios offer discounted packages to attract new clients. Those prices are temporary and usually don’t cover all the expenses a studio occurs on a daily basis. Some studios offer a $99 unlimited sessions per month. Now do the math if someone were to come 30 days: that would be about $3.3 a session. If all the members were to pay that same price and came that often, the studio would be making $33 per session; not enough to just cover the instructor’s expenses! Let alone the Rent.
I’m all for lower prices; I started the $59 monthly pass a couple months ago and it has been a great success but if you want me to continue to provide the same level of service, I need to keep my prices as is currently.